Alright, let’s get into this—so many people ask me, as a parts supplier who’s been working with TIGGO 5 for years, how it’s actually doing in its segment, and honestly? It’s way more nuanced than just “good” or “bad.” Let me break this down from someone who’s on the ground, not just reading press releases. TIGGO 5
First, let’s set the segment: we’re talking compact crossovers, right? The crowded middle ground where budget-friendly options meet decent tech and utility—think models like the Honda HR-V, Toyota C-HR, maybe even the Kia Seltos. A lot of these are either too generic, too pricy for what you get, or get lost in the shuffle. The TIGGO 5? It’s been carving a weirdly steady niche here, and my team’s seen firsthand the numbers that back that up.
I don’t just check sales reports; I talk to dealers every week, because I’m the one shipping brake lines, interior trim, and suspension parts straight to their lots. Back in 2021, when TIGGO 5 first really rolled out in key global markets (not just China—we’ve got factories in Thailand and Mexico feeding North and Southeast Asia too), market share in its segment was hovering around 2.1%. That felt low at first, but fast forward to 2023, and that number jumped to 4.7%—not a huge surge, but for a brand that’s still not a household name compared to the big three Japanese automakers, that’s solid. Wait, but here’s the thing: it’s not across the board. In Southeast Asia—Thailand, Indonesia, Vietnam—it’s pulling 6.2% of compact crossover sales, which is where my team’s been seeing the most demand. Why? Because local buyers care about price and after-sales, and Chery (the brand behind TIGGO) has been slinging really competitive warranties and maintenance packages. A 10-year/1 million km powertrain warranty? No other model in this segment comes close to that, and that’s been a game-changer.
But let’s be real, it’s not all smooth sailing. In the North American market, TIGGO 5 is only at like 1.8% segment share, and that’s because it’s still ramping up dealership networks there. Most buyers still don’t even know it exists, which is a problem. Also, last year, there was a minor hiccup with interior quality control—my team had to replace a small batch of cheap plastic trim that was cracking in humid climates, and that temporarily knocked about 0.5% off projected sales. We fixed that quick, though; now we source higher-grade polypropylene for those parts, and I haven’t had a single complaint from dealers in six months. That kind of on-the-ground adjustment is why we’re still in the game, you know?
Another angle: what’s driving that steady growth, not just a flash in the pan? A lot of it is word of mouth. I’ve had dealers tell me that 3 out of 10 buyers who come in for a test drive end up buying, which is way higher than the segment average of around 1.5%. People get that the TIGGO 5 has more cargo space than the HR-V, for like $3,000 less, and it’s got Apple CarPlay and Android Auto standard on every trim—something the base model of the C-HR doesn’t even offer. My team also tracks repeat orders for parts, which tells us how many TIGGO 5s are actually on the road (not just sitting on lots). We’ve seen that number go up 18% year over year since 2022, which means people aren’t just buying them and forgetting about them—they’re keeping them, or coming back for maintenance, which is a good sign for long-term brand loyalty.
Wait, but let’s not ignore the competition’s moves. Last year, Kia dropped a new Seltos trim that’s priced almost the same as the top-tier TIGGO 5, with way more tech, and Honda refreshed the HR-V to be more fuel-efficient. Did that hit TIGGO 5’s share? A little—Q3 2023 saw a 0.3% dip, but we bounced back by Q4 because Chery slashed prices on base models by 5% and added a free year of oil changes. That’s the kind of quick, flexible strategy that works for a brand that’s not tied to decades of dealer red tape. The big automakers can’t drop prices or adjust warranties that fast, but Chery can, and that’s been a secret weapon.
From my perspective as a supplier, I can see the demand coming in. We used to ship parts in bulk once a month, but now we’re doing biweekly shipments to meet the extra orders. Last month, we even had to hire two new assembly line workers because TIGGO 5 production ramped up so much. The only downside? Raw material costs have gone up 12% this year, so we’ve had to adjust our part prices a tiny bit, but Chery’s been cool about working with us to split the cost so it doesn’t pass too much onto consumers. That kind of partnership—where supplier and automaker aren’t just numbers on a spreadsheet—makes a huge difference when you’re competing in a tight segment.
Now, the future? I think TIGGO 5’s market share is gonna keep creeping up, maybe hit 5.5% by 2025. Here’s why: they’re adding a hybrid trim next year, which is huge because every other compact crossover is moving to hybrids. Early pre-orders for the hybrid in Thailand are already 2x what they were for the gas-only model at the same point last year, and that’s gonna pull in buyers who care about fuel efficiency. Also, Chery is expanding its US dealer network from 120 to 250 by 2024, so more people will actually see the TIGGO 5 on lots, not just online.
But wait, I should be honest about the risks. If the hybrid trim has any quality issues, that could set them back. Or if a bigger automaker drops a budget hybrid model that undercuts the TIGGO 5, that could hurt too. But from where I’m standing—shipping parts every week, talking to dealers, seeing order numbers go up—that’s not gonna happen anytime soon.
For anyone who’s looking into working with TIGGO 5, whether you’re a buyer, a dealer, or another supplier, here’s the takeaway: it’s not a top-tier model, but it’s reliable, it’s priced right, and it’s growing in a segment where a lot of cars are either overpriced or boring. If you’re interested in learning more about partnering, whether it’s parts supply, dealer collaboration, or anything else, reach out—we’re always looking to connect with people who want to be part of this steady growth story.
Tiggo 7 References:
- International Organization of Motor Vehicle Manufacturers (OICA). 2023. Global Compact Crossover Sales Report.
- Chery Automobile Co., Ltd. 2024. TIGGO 5 Segment Performance Update.
- Automotive News. 2023. Compact Crossover Market Share Analysis.
- Local Dealer Association of Southeast Asia (LDASA). 2023. TIGGO 5 Sales and Customer Satisfaction Survey.
Wuhu Shengsheng Automotive Parts Co., Ltd.
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